10 Recommended Omnichannel Marketing Tools for Businesses

The success of modern marketing for retailers and brands is determined by consistent customer engagement, which today is backed by omnichannel marketing strategies. Cited from Local Guru, 87% of retailers reported that this strategy is very important for their success in the modern marketing era. 

Utilizing straightforward and coherent omnichannel marketing tools will facilitate business to improve your sales. However, businesses must take a considerate and tactical approach to choose the correct tools or platform. And that’s the very reason we compiled the list to help you sort it out. 

10 Omnichannel Marketing Tools to Improve Your Sales

Selecting the right platforms that unify customer experiences across channels is critical. Here are the best omnichannel marketing tools for your business, featuring their pros, cons, and best-for-use features, synthesized from industry analysis.

1. HubSpot

Best for: Mid-sized companies seeking a premium, all-in-one CRM and marketing automation solution with seamless integration.

Features/Pros: 

• Visual drag-and-drop workflow builder.
• Supports multi-channel automation (i.e., email, on-site interactions, and live chat). 
• Comprehensive integration with the HubSpot CRM, Sales, and Service Hubs for seamless team alignment.

Cons: 

• Very expensive.
• Full omnichannel automation features are only available on the Professional and Enterprise tiers.

Also Read: 6 Best Practices in Marketing Automation for Effective ROI Booster

2. ActiveCampaign

Best for: Growth-stage businesses and SMBs needing powerful, AI-enabled campaign building and versatile automation.

Features/Pros:

• Known as an omnichannel marketing tool powerhouse.
• Massive library of multilingual automation workflows.
• Integrated AI for content generation, automation building, and predictive sending.
• Robust segmentation integrated with over 900 third-party applications.

Cons: Automation features with a higher price tag compared to some competitors.

3. Klaviyo

Best for: E-commerce businesses and consumer brands requiring deep data insights and powerful email/SMS automation.

Features/Pros: 

• Aggregate data into rich customer profiles to fuel real-time segmentation and automation. 
• Strong e-commerce integrations, AI-powered subject lines, sophisticated behavior forecasting.
• All core features are accessible on every plan.

Cons: 

• Pricing scales steeply with contact volume.
• SMS is credit-based, which limits global reach.

4. Brevo (formerly Sendinblue)

Best for: Teams looking for an affordable, all-in-one solution combining email, SMS, and messaging apps with CRM functionality.

Features/Pros: 

• Supports multi-channel communication (including native WhatsApp integration).
• Provides a basic CRM. 
• Generous free plan with unlimited contacts (great for budget-conscious small teams).

Cons: Some key functionality (e.g., reporting and predictive sending) is paywalled behind the more expensive plans.

Also Read: 6 Essential Marketing Design Techniques for Effective Branding

5. Salesforce Marketing Cloud (SFMC)

Best for: Large enterprises that require the capacity for complex, large-scale, and cross-channel campaign orchestration.

Features/Pros: 

• Journey Builder to design adaptive, multi-step workflows across email, social, and advertising channels. 
• Einstein AI for personalization and predictive analytics, unifying data via its Customer Data Platform.

Cons: 

• High pricing, geared toward enterprise budgets.
• Implementation requires significant technical expertise and specialized resources.

6. Shopify

Best for: A full-fledged platform for operating and marketing an e-commerce site suitable for retail businesses focused on building an online store and streamlining e-commerce sales.

Features/Pros: 

• Offering conversion-optimized checkout and built-in SEO tools.
• Provides core messaging tools, such as Shopify Email and Shopify Inbox.

Cons: 

• No free plan (only a short trial).
• Comprehensive automation features often rely on third-party apps or integrations.

7. Omnisend

Best for: E-commerce owners and small online stores needing powerful, dedicated automation.

Features/Pros: 

• Connects easily with major e-commerce platforms (Shopify, WooCommerce) and multiple channels (SMS, push, email). 
• The free plan offers extensive features like A/B testing, segmentation, 24/7 support, and AI assistance for content. 
• Unique lead generation tools include “Wheel of Fortune” forms and the Campaign Booster for unopened emails.

Cons: 

• Narrowly focused on e-commerce.
• Requires third-party app integration for live chat.
• Lacks real-time updates for advanced reports.

Also Read: Conversion Mastery: 10 Best Converting Landing Pages Strategies

8. Zoho Campaigns (Marketing Automation)

Best for: One of the tools to manage multi-channel marketing in one place, suitable for companies already invested in the Zoho ecosystem looking for affordable, comprehensive features.

Features/Pros: 

• Offers seamless integration with Zoho CRM and other Zoho products.
• Supports drag-and-drop automation workflows for email and SMS, including contact deduplication.
• Provides detailed reporting and analytics.
• Affordable.

Cons:

• Lower tiers offer only basic segmentation capabilities.
• New users face a steep learning curve.

9. Zapier

Best for: Teams managing complex, fragmented tech stacks that need to unify disjointed tools and layers in AI capabilities.

Features/Pros: 

• Connecting over 8,000 apps into cohesive, automated workflows.
• Automate tasks across disparate platforms (like CRMs, ad platforms, and email tools) without manual data entry.

Cons: 

• No native email, SMS, or advertising features.
• Must be paired with other applications.

10. GetResponse

Best for: Medium to large enterprises that frequently utilize webinars to capture leads, seeking a single-platform solution for automating end-to-end sales funnels.

Features/Pros:

• Offers an automated sales funnel software that guides users through building Facebook ads, landing pages, and email campaigns. 
• Unique features like built-in webinar hosting and an AI email generator powered by GPT technology. 
• Provides long-term 24-month pricing plans for up to 30% savings.
• Offers comprehensive priority support.

Cons: 

• Advanced omnichannel features (SMS marketing, marketing automation, live chat) are only accessible through expensive paid plans.
• Automating WhatsApp messaging requires external integration.

Also Read: 10 Best AI Avatar Services for Influencer Content (2025 Guide)

Retaining Consistent Brand Identity Across Channels

Effectively utilizing these omnichannel marketing tools requires that visual consistency, particularly typographic style, be maintained for effective omnichannel branding. This harmony ensures instant brand recognition across all touchpoints and a coherent brand image.

Choosing and using a collection of smart and crisp fonts would help shape the consistency. Visit Eknoji Studio’s website to grab the perfect pair your brand needs.